Designing with Country.Embedding Culture with Purpose.

Troy Firebrace, Dja Dja Wurrung, 2017

Designing with Country. Embedding Culture with Purpose.

Dreamtime Art Creative Consultancy is an Aboriginal-led design and cultural agency guiding organisations to respectfully embed First Nations knowledge, co-design principles, and cultural governance into client spaces, strategies, and stories.

Dreamtime Art Creative, Strategy, Governance, Design, Bespoke, Brand, Solutions Consultancy.

Dreamtime Art Creative Consultancy began with a simple belief: respect for culture should never be an afterthought; it should shape the way business is done.

We saw too many organisations wanting to engage with First Nations communities but unsure where to start or worse, taking shortcuts that risked harm to culture and reputations. So we built a consultancy that does things differently: one that combines cultural integrity, creative excellence, and commercial clarity in every project.

From our first commissions to national campaigns, our mission has stayed the same:

  • Protect Indigenous Cultural & Intellectual Property (ICIP)
  • Amplify First Nations voices through authentic storytelling
  • Help organisations turn good intent into measurable impact

Today, Dreamtime partners with leading organisations across sport, utilities, health, and government. We’ve delivered everything from RAP creative roadmaps and cultural capability workshops to commissioned artworks and enterprise‑grade governance frameworks always with one goal: to make cultural safety the standard, not the exception.

Our roots are in bi-lateral relationships between clients and communities. Our strength is in co‑design. And our promise is simple:
Culture you can trust. Creative you can prove.

Read More

Netball Australia: When stadiums became classrooms

Netball Australia wanted more than a token gesture, they needed an ethical, visible and scalable way to celebrate First Nations culture across Indigenous and First Nations Rounds. They chose Dreamtime Art Creative Consultancy because we’re Aboriginal‑led and build ICIP governance, co‑design and clear approvals into every decision from day one. We commissioned the right artist with care, defined attribution and usage boundaries, negotiated licensing for TV and digital, and created a visual system that honoured Country while performing across on‑court graphics, broadcast packages, social content and merchandise.

The result was bespoke Indigenous Round artwork and brand visualisation licensed across stadiums, broadcasts and merchandise turning stadiums into classrooms and driving national awareness with cultural integrity. Fans experienced culture on the court, on the ball, across screens and in nationally shared stories; for Netball Australia, it became a moment of learning and pride, and proof that when culture leads, scale follows. Practical, visible and enduring, this was good intent translated into governed, risk‑aware, measurable impact.

Book a Discovery Call

Our Vision.

Shift mindsets so all First Nations artists can have full autonomy and rights of their art and culture.

Our Mission.

Our purpose is to support and uplift Aboriginal communities through culturally informed and inclusive consulting. We are committed to integrating Indigenous knowledge, promoting sustainable growth, and fostering collaboration between Aboriginal and non-Aboriginal partners. By placing community voices at the centre of our work, we aim to drive meaningful, lasting change that honours our traditions, respects our heritage, and empowers self-determination for future generations.

Our Values.

Belonging. Respect. Identity. Truth. Equity.

“Using First Nations identities, knowledges, art and song must be done with the right values, sharing the benefits and encompassing two-way outcomes.Today we must learn to walk together, acknowledge the uniqueness and ensure we come together celebrated, respected and as equal.”

— Matthew Everitt, Founder | Director

© Matthew Everitt, Taungurung, Djerrang (Leaf Series) 2021

ICIP protection, approvals workflow, attribution standards, due‑diligence & risk controls.

Turn reconciliation intent into scoped delivery with milestones, budget envelopes and accountability.

Safely apply artwork across brand, digital, product, events and the built environment.

End‑to‑end commissioning: artist shortlist, contracts, cultural checks, production, install and story assets.

Commission Here

Privacy Preference Center