Designing with CountryEmbedding Culture with Purpose
From Reflect to InnovateDoing it right at Gilead
When Gilead opened its National Business Meeting with Acknowledgement of Country, the room didn’t just listen; it aligned.
That moment set the tone for their second RAP journey. With Dreamtime Art Creative Consultancy as a partner guiding governance, joining the RAP Working Group, and shaping clear pathways, Gilead achieved endorsement from Reconciliation Australia and moved forward with confidence.
- Partnered with the RAP Working Group and provided Terms of Reference (TOR) guidance to clarify roles and rhythm.
- 1:1 stakeholder sessions to align expectations and decision rights.
- Embedded ICIP governance approvals, attribution and usage boundaries from day one.
- Issued a consulting plan with milestones, owners and submission cadence to keep momentum.
- Managed draft reviews and feedback loops (V1 → V2), then prepared materials for submission.
- Achieved conditional endorsement and transitioned seamlessly into design.
- Provided risk & compliance guardrails for procurement/legal confidence.
- Stayed on for aftercare to support rollout and keep integrity intact.
Culture-led • Co-created • ICIP-governed • Procurement-ready • Risk-aware • Enduring • Impactful
Design • Branding • Commissioning • Licensing • Reconciliation Action Plans • Capability Training • Installations • Murals & Objects • Strategy • Governance
Problems We Solve
- “We don’t know where to start with cultural engagement.”
- “How do we protect ICIP and avoid legal or reputational risk?”
- “We need authentic artwork and a clear approvals process.”
- “Our team needs practical capability, not just awareness training.”
- “Our RAP commitments feel symbolic, we need measurable action.”
- “We’re unsure how to engage artists and communities respectfully.”
- “Our procurement team needs governance and compliance guardrails.”
- “We lack a clear pathway for integrating culture into brand and spaces.”
- “We’re worried about cultural missteps damaging trust or reputation.”
- “We need governance artefacts to satisfy boards and auditors.”
Great First Nations work doesn’t happen by accident. It takes cultural safety, clear governance and creative excellence moving from intent to outcomes without exposing your organisation, communities and relationships to risk. That’s what we build into every engagement.
- De‑risk delivery: Indigenous Cultural & Intellectual Property (ICIP), approvals, workflows and attribution standards are embedded from day one, not bolted on at the end.
- From intent to impact: We map your goals, timelines and budgets into a practical plan you can trust.
- Authentic creative, place‑based: We curate artists and design solutions that honour Country and perform in the real world.
- Capability that lasts: We upskill your team with tools and playbooks so cultural safety becomes how you operate project after project.
What Our Partners Say
“Each engaged Dreamtime Art Creative Consultancy (DACC) to support the development of a licensing agreement with the family of an artist commissioned to create artwork for our organisation’s Reconciliation Action Plan. Fatima and Matt’s expertise proved invaluable during the sensitive negotiation process between our organisation and the artist’s family. Their skilful facilitation ensured that both parties’ needs were not only met but understood and respected.
Throughout this collaboration, our organisation’s understanding of cultural protocols and intellectual property rights increased- DACC’s guidance has positioned us exceptionally well for future- giving us the knowledge and confidence to approach new relationships with the respect and care they deserve.”
— Sally Hines, EACH
Services snapshot
01
Strategy & Training
Cultural roadmaps, RAP development, capability workshops, and ICIP governance.
02
Creative & Design
Commissioned art, image licensing, brand integration, graphic design, and storytelling content.
03
Integration & Products
Art leasing, cultural placements, awards, and acknowledgement pieces.
04
Artist & Community Network
Artist brokerage, onboarding, community clearance and community‑led story capture.
05
Built Environment & Placemaking
Integrated art strategies, cultural and creative consulting, and wayfinding design.
06
Architecture & Consortia
Bid partnering, cultural governance leadership, and mobilisation support.
Delivering with Australia’s Known Brands
Creative, Strategy, Governance, Brand, Design, Communications, License agency.
Dreamtime Art Creative Consultancy began with a simple belief:
Respect for culture should never be an afterthought: it should shape the way business is done.
Too many organisations want to engage with First Nations communities but don’t know where to start or take shortcuts that risk harm to culture and reputations both ways. We built a consultancy that does things differently:
Cultural integrity. Creative excellence. Commercial clarity. Every project.
Our Commitments
Safeguard Indigenous Cultural & Intellectual Property (ICIP)
We embed ICIP governance from day one, approvals, attribution, and usage boundaries are built into every project to protect cultural rights and reduce risk for your organisation.
Elevate First Nations voices through authentic storytelling
We co‑design with clients through to artists, knowledge holders, and communities so stories are told the right way, honouring Country and creating work that feels true and respectful.
Deliver outcomes that move beyond intent to impact
From RAP strategies to commissioned artworks, we turn commitments into measurable results helping organisations lead with integrity and confidence.
How We Work
At Dreamtime Art Creative Consultancy, we see authentic cultural engagement as both a catalyst for meaningful relationships and a foundation for confident leadership. When organisations approach culture with care and integrity, they unlock new ways to build trust, strengthen their reputation, and create lasting value.
Our work is shaped by three guiding pillars:
- Cultural Governance: We embed ICIP, licensing, and measurement from day one to protect People, stories, and your brand.
- Co‑design & Community: We work relationally with First Nations artists and community members, never tokenistic, always accountable.
- Creative Systems: We build scalable visual frameworks that perform across communications, broadcast, digital, merchandise, and place.
Together, these pillars turn cultural integrity from an aspiration into everyday practice. By embedding governance, fostering genuine partnerships, and building operational systems that last, we help organisations create outcomes that are respected now and will stand the test of time. This is culture you can trust, and creative you can see.
