About us

Creative strategy grounded in story.

We embed culture with integrity and keep the cultural thread intact from strategy to storytelling so outcomes are respectful, practical and enduring.

Ochre, 2016

Co‑created with First Nations Voices.

We help organisations walk respectfully with culture turning good intentions into grounded, credible action. Through deep listening and co‑creation with First Nations artists and knowledge holders, we shape strategies, stories and environments that honour Country and community and creates powerful shifts in organisations.

Our work connects people to place. It strengthens brands with cultural integrity. And it leaves organisations better equipped to lead with respect.

What guides us.

Community first: Culture is not a backdrop, it’s the starting point.
Co-creation over extraction: Artists and Elders are collaborators, not suppliers.
ICIP governance: We embed approvals, attributions and usage boundaries from day one.
Integrity in delivery: Practical, transparent processes that stand up to scrutiny.
Long-term impact: Outcomes that endure beyond a campaign, launch or event.

How we work.

We begin by listening to Country and community, and to your context so we understand the story we’re stepping into. From there, we co‑design the way forward, bringing the right voices to the table artists, cultural advisors and your stakeholders so the path we take is shared and respectful. We then make with care, stewarding every step from concept to delivery with clear governance, Indigenous Cultural and Intellectual Property (ICIP) protocols, approvals and proper attribution. Finally, we stay with you to embed and sustain the work, so cultural intent is lived day‑to‑day in decisions, behaviours and spaces not just captured on a wall or in a document.

Listen & learn – We begin with Country, community, and your context.
Co‑design – We convene the right voices: artists, advisors and your stakeholders to shape the path.
Make with care – We steward the work end‑to‑end, with clear governance (ICIP), approvals and attribution.
Embed & sustain – We support integration, so cultural intent shows up in the everyday, not just on a wall or in a document.

We help organisations move from intention to authentic action.

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Where Cultural Integrity Meets Creative Strategy.

Why organisations choose Dreamtime Art

Cultural integrity isn’t an afterthought, it’s how we live and work. Governance, approvals and Indigenous Cultural and Intellectual Property (ICIP) are woven through every stage, so outcomes are as respectful as they are effective. We convene the right people early; artists, knowledge holders and your team so the story we tell together is the right story, told the right way, for your organisation.

Our approach is proven across corporate, government and not‑for‑profit sectors from education and sport to health and finance with work that lives in arenas, workplaces and public spaces. Because we’re multidisciplinary, the cultural thread stays intact from narrative and identity through to environments and content with one team stewarding the journey end‑to‑end.

Our values in practice

Belonging. Respect. Identity. Truth. Equity. These values inform every decision and measure success. We assess work by its impact on people and culture. We ask whether our work uplifts people, protects knowledge and leaves relationships stronger than we found them. If it doesn’t, we keep listening, refining and co‑creating until it does.

We ask simple questions: Does this uplift people? Does it protect knowledge? Does it leave relationships stronger? If not, we slow down, listen again and make it right together and in collaboration.

Cultural integrity by design.

ICIP, approvals and attribution aren’t add‑ons, they’re built in from the very first conversation. This approach protects artists and communities, reduces risk for your organisation, and ensures every outcome is both culturally respectful and publicly defensible.

Co‑creation that feels authentic.

We bring artists, knowledge holders and your team together early so the brief is shaped by story, not just strategy. By agreeing on what’s shared and how it’s told, we create work that feels true on Country and gives your people confidence because they were part of making it.

Proven with national brands.

Our work is trusted by leading corporates and public agencies, appearing in arenas, workplaces and public spaces across Australia. These collaborations deliver more than visuals, they create engagement, clarity and cultural impact that audiences can see and feel.

Multidisciplinary delivery.

From narrative and identity to environments and content, one team carries the cultural thread end‑to‑end. This continuity reduces friction, shortens timelines and keeps intent intact through every stage, so your story is expressed consistently wherever it shows up.

Stewardship & aftercare.

We don’t just hand over a file and walk away. We stay close as your teams adopt the work, sense‑checking applications, maintaining ICIP integrity and refining guidance as contexts change so cultural intent continues to live well beyond launch.

Procurement‑ready & risk assured.

We pair cultural integrity with strong process. Every engagement includes clear scopes, ICIP considerations, attribution guidelines and structured documentation helping your teams work confidently and align with internal governance requirements. This approach supports compliance, respects cultural rights and provides a transparent framework for decision‑making.

Culture‑led. Co‑created. ICIP‑governed. Authentic. Procurement‑ready. Risk‑aware. Enduring. Impactful.

Netball Australia: When stadiums became classrooms

Netball Australia wanted more than a token gesture, they needed an ethical, visible and scalable way to celebrate First Nations culture across Indigenous and First Nations Rounds. They chose Dreamtime Art Creative Consultancy because we’re Aboriginal‑led and build ICIP governance, co‑design and clear approvals into every decision from day one. We commissioned the right artist with care, defined attribution and usage boundaries, negotiated licensing for TV and digital, and created a visual system that honoured Country while performing across on‑court graphics, broadcast packages, social content and merchandise.

The result was bespoke Indigenous Round artwork and brand visualisation licensed across stadiums, broadcasts and merchandise turning stadiums into classrooms and driving national awareness with cultural integrity. Fans experienced culture on the court, on the ball, across screens and in nationally shared stories; for Netball Australia, it became a moment of learning and pride, and proof that when culture leads, scale follows. Practical, visible and enduring, this was good intent translated into governed, risk‑aware, measurable impact.

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FAQ's

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How long does a typical engagement take?

Most projects run 6–12 weeks from discovery to delivery, depending on scope. We’ll confirm timelines once the brief is agreed.

How do you engage artists and knowledge holders?

We select the right people for your brief, confirm approvals and attribution up front, and ensure value flows are transparent and fair.

What do you need from us?

Context and goals, brand assets, key contacts/approvers, site constraints (if any), and procurement/privacy requirements. We’ll supply a short intake template.

Who owns the artwork?

Artists retain copyright and moral rights. You receive a license to use the work as documented (scope, term, territory, media). This protects cultural rights and gives your teams clarity.

How do we integrate artwork into brand or environments?

We provide usage guidelines, colour/scale rules, layout examples and material specs so applications remain respectful and legible across touchpoints.

What documentation do you provide?

Scope, schedule, approvals plan, ICIP guidance, attribution standards, licensing terms, and usage boundaries packaged for brand/legal/governance teams.

How do budgets work?

We co‑scope with you, then provide a clear proposal. Commissioning, licensing, production and installation are itemised. We can stage delivery to match budgets and timelines.